utm_campaign name. Tag every post, email and ad to the campaign it belongs to and
all three channels add up to one number in GA4 — which is the only way to see whether a
push worked, rather than whether one channel did. utm_content identifies the
individual item, so you can still tell a Tuesday post from a Friday one. Use the
Link builder tab before posting, or open any entry to copy its tagged link.
The Content tab shows the month’s posts and ads with their copy; each campaign’s
Brief, Links and YouTube tabs hold what used to live in the webinar Google Doc.